Don is a business development executive at Myrtle. With more than 25 years of experience in the food & beverage industry, he brings a unique background comprised of leadership roles across marketing, strategy, new product development, sales, operations planning and C-Level management roles.
Enterprise value creation is Don’s passion and his ability to create a vision, establish strategies and lead cross-functional teams through to execution has enabled him to deliver six consecutive turnarounds at Kraft Foods, The Hain Celestial Group and a private equity owned portfolio company, Victoria Fine Foods.
After earning his bachelor’s degree in Marketing at Adelphi University, Don began his career in sales at Nielsen Marketing Research, enabling him to develop relationships with senior executives at top-tier food & beverage companies. He was recruited by Kraft Foods and developed a unique set of experiences in strategic planning, P&L management, new product development, brand management and sales.
Don was part of a turnaround team placed in the Polly-O Cheese SBU, where they were successful in doubling margins and rebranding a 100-year-old brand. When he moved on to The Hain Celestial Group, Don led three more turnarounds and was then recruited by a private equity firm to professionalize and rebrand Victoria Fine Foods in Brooklyn, New York. As chief strategy officer at Victoria, Don set the vision, developed the strategy and drove execution, resulting in significant enterprise value creation.
Don lives in Rockville Centre, New York, a 30-minute train ride from Manhattan, with his wife Karen and his three children, Anthony, Isabelle and Caroline, ranging in age from 22 to seven.