Last Modified: March 3, 2020
What are cookies?
A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the site again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information.
Cookies provide a convenience feature to save you time, or tell the Web server that you have returned to a specific page.
Cookies set by the website owner (in this case, Myrtle) are called “first party cookies”. Cookies set by parties other than the website owner are called “third-party cookies”. Third-party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
Myrtle may use first party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for Myrtle’s Websites to operate, and Myrtle refers to these as “essential” or “strictly necessary” cookies. Other cookies also may enable Myrtle to track and target the interests of Myrtle’s users to enhance the experience on its Websites. For example, Myrtle may keep track of the Websites and pages you visit, in order to determine what portion of the Myrtle Websites is the most popular or most used. This data may be used to deliver customized content and promotions within the Myrtle Websites to customers whose behavior indicates that they are interested in a particular subject area. Third parties may serve cookies through Myrtle’s Website for advertising, analytics and other purposes. This is described in more detail below.
What types of cookies does Myrtle use and how does Myrtle use them?
For a list of the cookies that may be used by Myrtle, see this page. These cookies may include:
• Essential website cookies: These cookies are strictly necessary to provide you with services available through Myrtle’s Websites.
• Performance and functionality cookies: These cookies may be used to enhance the performance and functionality of Myrtle’s Websites but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.
• Analytics and customization cookies: These cookies may collect information that is used either in aggregate form to help Myrtle understand how its Websites are being used or to measure the effectiveness of its marketing campaigns, or to help Myrtle customize its Websites for you.
• Advertising cookies: These cookies may be used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
• Social networking cookies: These cookies may be used to enable you to share pages and content that you find interesting on Myrtle’s Websites through third party social networking and other websites. These cookies may also be used for advertising purposes too.
How can I control cookies?
You have the right to decide whether to accept or reject cookies.
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com. You may opt out by clicking here: http://preferences.truste.com/ (or if located in the European Union, by clicking here: http://www.youronlinechoices.eu/). Please note this does not opt you out of being served advertising. You will continue to receive generic advertisements.
Essential website cookies: Because these cookies are strictly necessary to deliver the Websites to you, you cannot refuse them. You can block or delete them by changing your browser settings however, as described above.
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognize or track visitors to a website. Myrtle may employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that helps Myrtle better manage the Websites by informing Myrtle what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages or in emails and are about the size of the period at the end of this sentence. Myrtle may use clear gifs or pixels in Myrtle’s HTML-based emails to let Myrtle know which emails have been opened by recipients. This would allow Myrtle to gauge the effectiveness of certain communications and the effectiveness of its marketing campaigns. Myrtle may tie the information gathered by clear gifs in emails to Myrtle’s customers’ Personal Information.
Does Myrtle use Flash cookies or Local Shared Objects?
The Adobe Flash Player (and similar applications) use technology to remember settings, preferences and usage similar to browser cookies but these are managed through a different interface than the one provided by your Web browser. This technology creates locally stored objects that are often referred to as “Flash cookies.” Myrtle may use Flash cookies.
Do you serve targeted advertising?
Third parties may serve cookies on your computer or mobile device to serve advertising through Myrtle’s Websites. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable Myrtle or them to identify your name, contact details or other personally identifying details unless you choose to provide these.
Where can I get further information?